Business Assistance Ltd endeavours to offer clients top rated service for help with:

Business Solutions 5-STARS, for Business Problems 5-STARS and for Business Assistance 5-STARS.

A client asked us, after receiving a successful business consultation from us that resolved his business problems, to tell him what books he could read so that he could have our knowledge to hand when seeking business solutions to his future business problems. We told him that our source of knowledge is not gained from text books but from the university of live and our advice to him, when future business problems gets him down, is to read the poem IF by Rudyard Kipling - it has always inspired us when looking at business problems, helping us to strive to seek out the correct business solutions. Read it for yourself and make your own judgement!



The Poem IF
by Rudyard Kipling (Born December 30 1865, Died January 18 1936.)

IF You can keep your head when all about you
Are losing theirs and blaming it on you;
If you can trust yourself when all men doubt you,
But make allowance for their doubting too;
If you can wait and not be tired by waiting,
Or being lied about, don't deal in lies,
Or being hated, don't give way to hating
And yet don't look too good, nor talk too wise;

IF You can dream - and not make dreams your master;
If you can think - and not make thoughts your aim;
If you can meet with Triumph and Disaster
And treat those two imposters just the same;
If you can bear to hear the truth you've spoken
Twisted by knaves to make a trap for fools,
Or watch the things you gave your life to broken,
And stoop and build 'em up with worn-out tools:

IF You can make one heap of all your winnings
And risk it on one turn of pitch-and-toss,
And lose, and start again at your beginnings
And never breathe a word about your loss;
If you can force your heart and nerve and sinew
To serve your turn long after they are gone;
And so hold on when there is nothing in you
Except the will which says to them 'Hold on!'

IF You can talk with crowds - and keep your virtue,
Or walk with Kings - nor lose the common touch,
If neither foes nor loving friends can hurt you,
If all men count with you, but none too much
If you can fill the unforgiving minute
With sixty seconds' worth of distance run,
Yours is the Earth and everything that's in it,
And - which is more -
You'll be a man, my Son!

NOTE: Kipling is said to have written the poem 'If' with Dr Leander Starr Jameson in mind, who led about five-hundred of his countrymen in a failed raid against the Boers, in southern Africa. The 'Jameson Raid' was later considered a major factor in starting the Boer War (1899-1902).
The 'If' poem first appeared in Kipling's historic fantasy book 'Rewards and Fairies' that was published in 1910.


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